Here are answers to questions we’ve heard from customers and future customers (and some we know you’re thinking about but haven’t asked yet).
We may not have answered your question. Let us know by sending your question to support@cobomba.com.
Results
How will I know that Cobomba is working?
You will know Cobomba is working when things start to get easier in three specific ways.
- First, you’ll notice that you spend less time planning your content calendar and writing briefs. Wait for it---you may actually enjoy writing briefs.
- Second, you’ll find that it is easier to share your content strategy and content performance with others on your team and with management. Others will compliment you on your strategy and the way you show how marketing activities move the business forward.
- Third, you’ll see increased website traffic, engagement, and conversion. Increased performance numbers won’t happen overnight. They will happen. Then, they’ll really take off as you stay committed to publishing relevant, discoverable, and valuable content that Cobomba recommends.
What results can I expect?
When you apply Cobomba’s content recommendations, you should expect a minimum 10x return on your investment in terms of new business and time savings. You’ll see time saved and the increase in traffic, leads, and ultimately revenue. An even greater than 10x return can be achieved for your organization when you consistently apply the content recommendations for month after month.
What investment in time and resources beyond the subscription price is required to get started?
Getting started is easier than you imagine. You will share the following, and the Cobomba recommendation system will be off to the races building a mini version of the Internet around your content
- Website URL for your organization
- The product category you’d like to grow
- [optional] Big audience themes or topics that are already important to your content strategy
What investment in time and resources beyond the subscription price is required on an ongoing basis to be successful?
Cobomba content recommendations are detailed and data rich. They don’t create the content for you (at least not yet). You’ll need to update your existing content and create new content in line with the recommendations once you receive your new content recommendations and your performance report each month. When you invest in your content, you build trust with your audience, you have positive results to share with your team, and your confidence grows.
Content recommendations
How should I interpret the content recommendations Cobomba gives me?
Cobomba recommendations come in the form of detailed content briefs. Each brief is an outline either to improve an existing piece of content or create a new piece of content. The brief will have a specific objective, aligned to a particular audience persona and particular stage of the customer journey. Each brief will also include detail on the primary topic, the purpose of the content, the content format, and distribution channels. Finally, you get a headstart on the content itself with selected keywords, audience questions, internal links, relevant domains for backlinks, and examples of competing content. You are encouraged to make each brief your own by customizing the various elements of the brief, adding notes, updating publication dates, and sharing with your team.
How does Cobomba help me learn about what my audience is searching for and how they describe their goals and choices?
Cobomba collects hundreds, and sometimes thousands, of Internet search results related to your product category. The search engine provides those results based on its own evaluation of the related searches that members of your audience conduct on the search platform. Cobomba is then able to identify clusters of related audience queries, i.e., an audience theme, and then share back with you the keywords and questions that are most important to your audience when they are searching for information related to your product category.
Intelligent content platform
What do I receive with my subscription?
You will receive detailed content briefs with recommendations about the content you should create or improve next, customized based on your current content and your target audience. In addition, you will track your progress in improving the relevance, discoverability, and value of your content. Cobomba guides you to define your content strategy with confidence. You can be sure you are posting what your customers want to see at each stage of their journey.
Pricing and Subscription
What are the features of the Strategist Plan?
Features of the Strategist Plan include access to the web-based Cobomba content strategy platform for up to three users. It also includes five data-driven content brief recommendations that are added monthly to your Cobomba account. The plan allows users to track up to 1,000 website pages on a single domain. The plan also lets you monitor up to three audience themes at the same time in order to guide content strategy over time. It is easy to expand your plan when you need more users, more monitored content, or more audience themes.
Do you have startup pricing for Cobomba?
If you are a startup associated with an incubator or accelerator program, or if your company is less than 3 years old and you have raised less than $2M in outside capital, you may qualify for special pricing. Please contact us to discuss (support@cobomba.com).
What is your cancellation policy?
Cobomba customers can sign up for a monthly or annual plan. Both of these plans are prepaid. You can cancel your plan at any time. Your account will remain active until the end of the last period for which you have paid.
Considering Cobomba?
Deciding what content to create, how to distribute it, and then promote it takes a ton of work and still ends up being a guessing game. Cobomba is a content recommendation software that uses AI to help marketers plan the right content so they consistently grow sales with content marketing.
You can see for yourself and start your free trial today.
Cobomba Free Trial | AI Marketing Planning Platform
Cobomba helps you eliminate guesswork, plan effective content, and communicate with the right people, in the right way via AI-powered recommendations.
