Today, people don’t want tip-toe around the conversation about costs. When deciding whether or not a product will fit their needs, they simply want to know how much it will cost to achieve their desired goal.
At Cobomba, our goal is to provide a minimum 10x return on investment. This investment will be realized through both the time you save and the increase you see in traffic, leads, and ultimately revenue.We believe an even greater than 10x return can be true for our customers from smaller organizations.
We tell you exactly what you’ll receive and how much it will cost. We are here to answer other questions you may have. Then, you can make the decision about what is right for your organization.
The Strategist Plan
You will receive recommendations about the content you should create or improve next, customized based on your current content and your target audience. In addition, you will track your progress in improving the relevance, discoverability, and value of your content. Cobomba guides you to define your content strategy with confidence. You can be sure you are posting what your customers want to see at each stage of their journey.
Strategist plan pricing
Pricing starts from: $250 a month but can differ based on how you decide to get billed. You will save $745 (20%) a year when you choose to be billed annually, because when you are billed monthly it costs an extra $62 at $312 a month. We recommend committing annually so that you have the extra dollars to promote your content or cover some of the additional expenses related to producing your content.
Each plan starts with 3 user accounts. You can use these accounts exclusively for your own team or distribute 1 or more to partners that contribute to your marketing content operation. Adding additional users to the Strategist plan is $34 a month or $348 a year (save 15%).
Features of the Strategist plan:
- The Cobomba content strategy platform (3 users)
- Marketing Initiative Builder, Content Calendar, and Persona Library so that you can easily define your target audience and build unlimited content campaigns.
- Content Insights Explorer for content inspiration on your own
- Intelligent Content Scorecard that shows the relevance, discoverability, and value of your content by audience theme
- Data-driven content brief recommendations added monthly to your Cobomba account
- Tracking up to 1,000 website pages on a single domain
- Monitoring multiple audience themes at the same time in order to guide content strategy over time.
Intelligent content is not produced in a vacuum. There are other expenses you will want to account for in addition to your Cobomba subscription.
- Running ads as appropriate to promote the content you create
- Marketing automation tools or services for managing your email marketing, social media accounts, and blog posting and distribution
- Marketing or PR agency to provide guidance and execution support for your content strategy when you need more experience or bandwidth than you have in house.
- Freelance or agency content writers, video producers, or other content creators to increase the volume or quality of your content
Keep in mind these are not the only elements you may need to deliver results with your content strategy. They serve as a checklist you can ask yourself as you consider your current internal resources..
Strategist plan not right for your business?
Are you a marketing consultant, or do you represent a marketing agency or content writing service? We have plans that work with your business model. Please reach out to firstname.lastname@example.org, and we will share our simple agency pricing with you.