How Cobomba helps you over achieve your content marketing goals
Effective content drives every single positive marketing outcome today. This fact, coupled with the idea that marketers have more responsibility than ever to achieve business goals, can only lead us to one logical conclusion - awesome marketing content is essential to drive growth in every business.
We know that you know that...but, we also know that showing others that really great content is critical to the growth and success of your business is no easy feat.
It’s frustrating. What makes it even more frustrating is the fact that you spend countless hours researching and planning that content and may still second-guess yourself.
The bottom line? You deserve to
- Feel confident in the content you create
- Be seen as a leader in your organization
Cobomba helps you create the right marketing content
Are you always confident in the content that your team produces? If the answer is ‘yes’, keep up the great work! If the answer is ‘no’ or ‘I have no idea,’ don’t worry - we’ve been there too.
Our goal at Cobomba is to ensure that you’re confident in the content that you create. The key to feeling confident in your content is to know that it is valued by your target audience. That said, we know it’s hard to know exactly how well you are serving your audience when you are making decisions with your gut.
Planning effective content for your specific audience can feel like a mystery despite the loads of guides, templates, and how-to’s on writing great content and an ever increasing number of SEO tools that suggest long lists of keywords.
What if we told you that there was a better way to create content? A way that didn’t involve making decisions with your gut...
So, what does it feel like to not make decisions with your gut? We’re so happy you asked!
When you’re not making decisions with your gut you have a consistent way to know that your content is relevant, discoverable, and valuable.
What we mean by that is that your content:
- Specifically addresses what your audience is searching for (relevant)
- Is easily found (discoverable)
- Moves prospective customers through the buyer journey (valuable)
It’s a beautiful thing - and with Cobomba it’s a beautiful reality.
Cobomba will help you consistently create relevant, discoverable, and valuable content.
Your goal is to create content that resonates with your audience and effectively moves them through the customer journey. In other words, you need to create content that is relevant, discoverable, and valuable.
This is easier said than done, especially when you feel like you don’t have enough time and manpower to dedicate to consistently producing high quality content.
That’s where Cobomba comes in.
As a Cobomba user, you’ll not only save time, but you’ll be confident that the content you create answers your audience’s questions, and ultimately, converts leads into deals.
We help you tackle relevance by discovering the topics that your audience consistently searches. We group these topics into audience themes, and you select the themes that are most relevant to your business. Then, we measure how well your content is covering the audience themes you prioritize.
We help you tackle discoverability by measuring your content market share within a particular audience theme.
We help you tackle value by automatically classifying your content based on its relevance to different customer journey stages, and then by finding where your audience traffic and engagement are weakest and strongest for particular audience themes.
The Cobomba recommendation engine takes all this information so that you consistently receive recommendations to:
- Highlight and improve existing content
- Create new content to fill content gaps
- Increase or decrease content efforts for particular journey stages and audience themes
So, how does Cobomba help you achieve your marketing goals?
Here’s the short version:
When you use Cobomba you will:
- Know what content to create next
- Painlessly get a content calendar and detailed briefs
- Easily share your content success
Keep reading the other Cobomba buyer’s guide articles to understand the Cobomba process in more detail.
Deciding what content to create, how to distribute it, and then promote it takes a ton of work and still ends up being a guessing game. Cobomba is a content recommendation software that uses AI to help marketers plan the right content so they consistently grow sales with content marketing.
You can see for yourself and start your free trial today.
Cobomba helps you eliminate guesswork, plan effective content, and communicate with the right people, in the right way via AI-powered recommendations.