At the risk of getting too meta, let’s look at Cobomba in action as applied to...wait for it…Cobomba! I’ll walk through how intelligent content recommendations come to life using Cobomba as the customer.
Find your mini version of the internet
Intelligent content recommendations start with knowing your target audience. You need data that shows you what your customers want and how well your content is performing relative to others in your industry.
Cobomba collects this information by starting with your website address.
Content magic happens when you create content your audience cares about that also overlaps with the topics that are important to your business. Cobomba automagically crawls your website and conducts thousands of internet searches in order to build a mini version of the internet focused on the topics you care about and the topics your audience is searching.
Your pillar topics should be themes your audience cares about that also overlap with your business
We’ll turn over hundreds if not thousands of topics, but who has time for sorting through a long list like that? Instead, Cobomba automatically clusters topics into themes.
Here is an example of some of the themes (groups of related topics) that come back when we start with Cobomba.com.
With a set of audience themes to choose from, like those shown in the bar chart above, you can prioritize 1-4 audience themes for your immediate content strategy. The themes you choose will be the basis for future recommendations from Cobomba. That is, until you tell us you’d like to swap a theme for a new one.
The great thing about focusing your content on a small number of themes is that it enables you to become an expert in those areas. More expertise = more valuable content = more engaged customers and prospects.
We chose the following audience themes for Cobomba
- Content marketing
- Content strategy template
- Content calendar
- Content performance
Intelligent content strategy
Cobomba is working behind the scenes to pump out specific content recommendations now that you selected your audience themes. These recommendations will come in three different flavors: Highlight, Improve, or Create recommendations.
A content brief is a detailed outline for a piece of content you will create or improve. Cobomba content brief recommendations are each tied to a specific persona, an important audience theme, a detailed topic, and a single stage of the customer journey. You’ll also receive detailed suggestions for keywords, questions to answer, competitor content examples, and suggestions for domains to recruit backlinks.
Now it’s time to take action. Create the content to match the brief and get it live on your website so that it can start working for you.
It’s even easier when your brief is based on a Highlight or Improve recommendation. In those cases, find your existing content and update it based on the rich suggestions for additional keywords and questions to address or comparisons with competitor content identified by Cobomba.
You will receive 5 new content brief recommendations each month from Cobomba without you having to lift a finger. Still, no one knows your business better than you. Nothing is stopping you from creating your own marketing initiatives,
picking relevant topics from your selected audience themes,
and building additional content briefs.
Intelligent content scorecard
You’ll want to show that your content activities are helping your business achieve its objectives. You’ll also want to know that your efforts are systematically increasing the value of your content to your audience. Cobomba produces a scorecard with metrics monitoring how relevant, discoverable, and valuable your content is for your audience.
Relevant content is content that covers the same topics your audience is searching.
Discoverable content is content that is likely to be found by your audience when they are searching for topics related to a particular audience theme. As an example, here is the relative discoverability (or content market share) of the top 10 domains for the Content Performance audience theme.
Valuable content is content that your audience visits and engages with because it is helping achieve their goals or solve their problems.
What are you waiting for? Start creating more effective content today and spend less time doing it with Cobomba’s detailed content brief recommendations based on the mini version of the internet focused on your audience and your business. You’ll see how relevant these recommendations can be when you request a free content audit.