Marketing content made simple
When choosing a partner to contribute to your marketing, you have many options. Here is our thinking behind why we believe we can support you in achieving your marketing goals.
Wasted effort + Lack of influence = Stalled growth
Businesses lose customers every day when their audiences can't find the content that connects their problem to the business’s solution
Today, marketers spend too much time on research and strategy and still end up guessing about the marketing content they create.
On top of that, you may feel that you personally, or your department, are marginalized when it comes to decisions driving the business and the recognition that should come with success because you struggle to show what is working and why it is working.
We know that marketers fight uncertainty everyday about what will work and what to do next.
We also know that organizations shoot themselves in the foot (or worse) when the marketers on the team are marginalized due to the perception that they struggle to know and show what works.
We’ve learned that when marketers are left out, the customer is left out, and business growth stalls.
If you get your content right, you'll get your customer right. Then, you'll get the company right.
Content is the currency of marketing today. Every marketer knows that customers value relevant and easy to find content. The need for this for content to live digitally increases across industries.
Intelligent content drives every positive marketing outcome from leads, conversion, retention, to advocacy for a business.
Cobomba’s mission is to provide intelligent content software that makes marketing content simple by showing marketers what marketing content to create next. Effective marketing content with less effort means you’ll be getting the job done, growing the business, and increasing your confidence as a leader.
Getting the job done.
Imagine asking someone to show you the website content your audience wants to see. Then, imagine them answering back that they are sending their recommendations to you as they speak.
Think about how much more content you could create with the same level of effort you spend today. Think about all of the things you wouldn’t be worried about and instead could focus on creative execution..
- Cobomba discovers audience themes by crawling websites and gathering 1000’s of search results
- You receive detailed content briefs based on content gaps in relevance, discoverability, and value
- You commit content briefs to your calendar and share with your team
- Cobomba reports and you celebrate your performance improvement over time
Growing the business.
Content is what moves your customers through their buying journey and then on to accomplishing their goals with your product or service.
This content is more likely to come via a search engine, social media, or your website rather than a sales representative or physical store location. This is true across business types and industries as digital transformation continues in our private and professional lives.
Your marketing content will work only if it gets and holds your customers’ attention. You hold that attention when you tell and show them what’s relevant to them, right now.
Cobomba knows what your customers are looking for. How? We watch them. We are constantly crawling the internet; we are plugged in in real time to what your audience is searching for and inquiring about. You get content brief recommendations for your target audience. And we score your conten. We track your content as it gets tighter, more relevant, seen and acted upon.
When Cobomba identifies gaps in your content, you’ll know the topics to post about on your blog and in social media. You will systematically improve the relevance, discoverability, and performance of your content.
These content improvements lead to increased traffic, engagement, and conversion.
Increasing your confidence as a leader.
It won’t only be the effectiveness of your content that increases when you implement Cobomba’s content recommendations and track your progress over time. You will see increased customer alignment, increased leadership, and increased purpose throughout your whole company as well.
When marketers produce intelligent content and share their successes with their team, they are recognized as the leaders they are.
It doesn’t stop there. Your whole team will be aligned with the customer and with each other. Content that systematically improves your company’s relevance, discoverability, and value helps your customers. It also helps train your team. You’ll see them increase their capacity to do their best work.