How it works

How is your content performing at each customer journey stage?

You now have permission to stop wondering

Illustration showing website traffic from different sources on a computer screen on a marketer's desk

Let us show you how

Bar chart showing the number of keywords in each audience search theme
Step 1‍

Audience Themes

Cobomba identifies audience themes (think big picture topics) to identify what is important to your target market.

  • Your website content is catalogued
  • Thousands of search results are refreshed every month
  • The result is a library of questions your audience is looking for at each stage of the customer journey

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Cobomba Marketing Planning Platform driven by AI
Step 2

Content Scorecard

Cobomba measures the performance of your content by audience theme and journey stage.

  • Relevance How well do you cover the audience topics and questions for each theme
  • DiscoverabilityΒ  How likely are you to show up in search results for each theme
  • Value Β What journey stages attract the most attention (and which don't) with your content for each theme

πŸŸ’πŸŸ’β—―β—―

step 3

Content briefs

You receive detailed content briefs based on the data and your content goals that outline how to:

  • Create new content
  • Improve existing content

πŸŸ’πŸŸ’πŸŸ’β—―

Brief Overview
Content Type
Professional review
Target Persona
CIO Carl
Customer Stage
Consideration
Business Objective
Grow Leads
URL
<enter URL for content>
Objective
Business Objective
Grow Leads
Purpose: Help audience to...
Understand tradeoffs between different solutions
Topic
cloud-based software license management
Brief Details
Content Type
Professional review
Call-to-action
Watch a demo
Primary Distribution Channel
Organic search
Promotion Channels
Owned Media - Resources, Owned Media - Email
Content Outline
Focus on this topic
cloud-based software license management
Include some of these keywords
software license management tools free, enterprise license management software, license management software open source, license manager
Answer one or more of these questions
What is SaaS management software?
What is software asset management tool?
How do you manage software licensing?
What is a cloud based management system?
What are the main problems of cloud computing?
How is software license management implemented?
What are the 4 types of software licenses?
What is a cloud license?
Create these internal links
blog.xxxxxxx.xxx/how-to-choose-cloud-storage-for-your-company
blog.xxxxxxx.xxx/whats-next-for-cloud-security
blog.xxxxxxx.xxx/what-is-saas-management
blog.xxxxxxx.xxx/why-automation-is-critical-to-saas-management
Review top content from competitors and others
https://www.bettercloud.com/monitor/what-is-saas-management
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https://www.cloudnuro.ai/the-need-for-saas-license-management
‍
https://www.wired.com/insights/2012/03/licensing-cloud
‍
https://www.g2.com/categories/software-asset-management-sam
‍
https://www.softwaresuggest.com/us/license-management-software
‍
https://www.trustradius.com/license-management
‍
https://www.capterra.com/license-management-software
‍
https://www.bmc.com/blogs/software-license-management
‍
https://zylo.com/solutions/optimize-saas-licenses
‍
https://zylo.com/blog/saas-management
Recruit backlinks, bylines, or referrals from these high quality domains
en.wikipedia.org
www.itassetmanagement.net
‍
www.cdw.com
‍
www.youtube.com
‍
www.capterra.com
‍
www.softwareadvice.com
‍
www.g2.com
‍
blog.usu.com
‍
www.gartner.com
‍
sourceforge.net
‍
www.trustradius.com
‍
www.softwaresuggest.com
‍
www.getapp.com
‍
www.techrepublic.com
Narrative Summary
We will engage with CIO Carl during the Consideration Stage of the customer journey in order to Grow Leads as part of the Grow sales for ACME Software Company Initiative by launching content (Professional review) that our audience will find primarily through Organic search and that will also be promoted using Owned Media - Resources and Owned Media - Email.

This content (Professional review) will help CIO Carl Understand tradeoffs between different solutions, and we expect that, after viewing, our audience will want to Watch a demo. The content should address the following topic: cloud-based software license management and should include the keywords: software license management tools free, enterprise license management software, license management software open source, and license manager.
Cobomba Marketing Planning Platform driven by AI
step 4

Reporting and Briefs on Repeat

  • Get 5 new content briefs every month
  • Share new briefs with team
  • See latest performance report
  • Update content status
  • Adjust content goals

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Make better content, faster.

Schedule my content review
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